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AERIN, The Art of Fragrance

Role: UI & Visual Designer. Designed while at HUSH
Capabilies: UI design, Artwork, Visual deisgn
: 2015
A digital campaign for the launch of Aerin Lauder's fragrance line, Aerin Fragrance Collection.

Demonstrating Aerin Lauder's unique perspective on fragrance, we created an interactive, engaging microsite. It allowed users to learn the story behind each fragrance, and use ingredients rom the fragrance line. to design their own monograms.

We created a way for customers to experience the fragrances in a unique, artistic, and personalized way. Partnering with Paperless post, meant customers were able to take their personalized creations and send digital cards and share them virtually, encouraging brand participation.

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© Yvonne Romano, 2021